Search Engine Optimization: The Top 3 Mistakes Website Owners Make

It's estimated that about 50% of most any website's traffic can be attributed to links from a search engine results page (SERP). In other words, half of a website's traffic comes not from people who are deliberately searching for that site.

Instead, it results from a keyword query of a search engine. Knowing this, many web-business owners try to boost their rankings by creating websites that will catch the attention of search engine robots. Yet try as they may, sometimes what seems like a good plan for search engine optimization doesn't achieve the desired result.

This is often because web owners and designers make one or more of three common mistakes:

1. Too little text. Search engines are partial to written text. 'Robots' scan the Internet and pull out and evaluate blocks of text. If a webpage contains too few words, or if words are broken up and scattered about the page, they may get overlooked. Therefore, they will not be indexed.

If, for example, a particular website sells t-shirts, it may have several pages of thumbnail pictures of t-shirts, with short captions or descriptions. Even though it may be very apparent that the subject of the website is "t-shirts," robots cannot index a site based on pictures. Even though the pictures may be accompanied by descriptions, there are probably too few words to catch the attention of search engine robots.

Solution: Make sure every single web page contains a short, continuous block of text, preferably at the top of the page. It should describe what the page is about. Make sure there is a link somewhere on the page pointing back to the home page.

2. Too few key words. Obviously you are looking to attract web surfers who are in the market for your particular product or service. This is why choosing keyword based on a target market is so important. If your business is installing backyard ponds, then 'backyard ponds' would be a natural choice of keywords.

But if they do not appear in your text frequently enough, your page will not get a very high ranking for the words 'backyard ponds.' Where you place those keywords is also significant. For example, robots assign more 'weight' to words which appear in your title (or header tag) or within the first paragraph of text. They assume that words which are placed here strongly indicate the subject of the text.

Solution: Make sure your title and your first paragraph contain your keywords. Those words should also make up about 1.5% to 5% of your entire text.

3. Too many keywords. Expert opinion is divided on how much keyword density a block of text should have. However, it's generally agreed that more than 5% is too much. Sometimes web owners make the mistake of trying to insert too many of them into text. Search engine robots may simply overlook text that appears 'stuffed' and won't index it at all.

Solution: Stick within the 1.5% to 5% formula. Try different ratios within this frame until you hit on the one that gives you the ranking that you're looking for.

It may take practice getting the right balance of keywords to text. Remember, it may take anywhere from several hours to a few weeks for a web page to get scanned. Don't panic if your page doesn't get indexed right away. After posting your text, check back once a day for 2-3 weeks by doing a keyword query with your search terms.

If your site isn't showing up on the first page of the search results in that time, you may need to go back to the drawing board. Or, if it isn't ranking as high as you would like, try tweaking your text a bit by adding and moving keywords. See what the top three ranking sites under your keyword query have done to place them in those spots. See if you can identify what they're doing differently. Then aim to do the same. Soon you may find your site ranking in the top three.

Author Resource:-> Author Mike Lawson manages the Custom Writing Service for an online writing and editing company. His team works with hundreds of authors on their article marketing campaigns. Looking for custom article writers? Find yours at Marketing Squad.

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Search Engine Ranking - Guaranteed Top Search Engine Rankings - Beware Of Fraud

Search engines are considered the prime source of traffic for any website. Higher your search engine ranking will be, higher will be the number of visitors to your website, thereby leading to significant increase in sales, apart from gaining strong web presence as well as brand recognition.

Search engine ranking, otherwise known as search engine placement, simply refers to the creation of a website in such a way that it ranks as high as possible in the given search engines such as Google, Yahoo, and MSN. In other words, search engine ranking is a yardstick to determine the online promotional success of a web page or website. A high search engine ranking is regarded as a more effective advertising tool than paid advertising.

Among the plethora of strategies adopted by SEO specialists to ensure top search engine ranking are preparation of pertinent content, selection of the most appropriate keyword or key phrases for your product or service, implementation of meta tags, HTML validation and link building.
Nowadays, a lot number of SEO specialists are in the scenario to offer search engine ranking services. Many of them guarantee top search engine rankings. However, search engine ranking proves effective and beneficial only when it is done by professional and knowledgeable SEO personnel. Hence, before approaching a SEO firm or SEO specialist, make a through analysis regarding its professionalism and Ethic.

Be sure they prepare content-rich information and adopt the most sophisticated SEO tools to optimize your website. There are certain SEO firms that offer search engine ranking services for low rates. Hence, before choosing such firms, their quality of service must be checked. Further, make sure that the SEO firm that you have chosen solely engage in SEO-related works, and does not treat it as a secondary.

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Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

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Page Rank 10 Experiment

How would you like to own a web site with a Google page rank of 10? I know that I sure would. This all mighty rank would almost surely guarantee that you could achieve high rankings for keywords that you targeted.

Additionally, the highly sought after page rank would have potential advertisers flocking to your site wanting to get a link to their site so that they could get their share of the page rank.

Well, you may just have that opportunity present itself to you. There is an experiment going on right now to bring a particular website to a page rank of 10 in 730 days. This is starting from a page rank of 0.

As I write this, there are 472 days left and this site has reached a page rank of 4 so far. They are predicting a page rank of 6 on the next Google update.

The kicker is this. If the site does reach the page rank of 10, the site that has referred the most traffic to it will win the page rank 10 site for free.

Not only that, but the top 10 referring sites are currently listed on the front page of the experimental site. This can send a good share of page rank back to your site if you are one of the top referrers.

Will this site ever achieve the coveted PR10 status? I don’t know the answer, but I have a feeling that the people at Google will certainly have a say in this.

Is achieving a PR10 purely based on the Google algorithm? Or is there more to it than that?

If you would like to check this out, visit The Pixel Wars today and click on the green “pagerank10” banner located on the left side of this site. (pixel advertising)

Mike Harader is an expert author who writes on various topics including pixel advertising, sport blog, and pixel sites as well as other related and non-related topics.

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Higher Search Engine Ranking to Improve and Increase Traffic

If you own a business or have a website on the World Wide Web then consider a higher search engine ranking for your information, service or product. It is unfortunate that many business owners are under the misconception that having a website live on the Internet will get their site found properly on Google, Yahoo or MSN. This is not true. If they have not invested in any Internet Marketing to gain higher search engine rankings and increase target traffic. What would it mean to your overall bottom line if you could improve your company's rank and increase legitimate traffic that is precisely targeted toward your audience?

Higher Search Engine Ranking

Due to the billions of websites on the Internet today that the engines have to crawl, you should not delay. To improve search engine ranking and increase search engine traffic takes longer than it has in the past so you will want to get a quick start on correcting the website foundation mistakes. The reason for this urgency is to allow the engines to properly index your site over the coming months. Once the website mistakes are fixed and your changes are published live you will start to see the R.O.I.

Our company has dedicated countless hours to bring you industry leading proven techniques for your company to get top placement with a higher search engine ranking on multiple keyword terms. We research the best terms for your industry and aim for only top placement to increase traffic. We invest in only the best tools for our trade to improve rankings for each and every client. Not only will we get you top placement but help you maintain your positioning once you achieve it!

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Gregg Makarowski - Is a successful Internet Marketer and Search Engine Expert. He specializes in proven search engine ranking techniques that are ethical and fall within the search engine guidelines. Many times you will hear him say " wasn't a website was originally created to market your business NOT your business market your website"

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Search Engine Marketing - How Search Engines Rank Web Pages

Getting your webpage ranked as high as possible on a search engine results page is one of the goals of search engine marketing and using search engine optimization on your website. But do you know how the search engine actually ranks and indexes web pages? Most search engines use a complicated process to index and rank the web pages that the search engine spiders find when they are scanning the web. Using search engine optimization and putting articles written with search engine marketing in mind will get the search engine spiders to your site but once the search engine spiders find your site they have to index your site and then assign your site a ranking within the thousands of other sites that contain information on the same topic that your site has.

Different search engines use different methods to assign a weight or rank to each web page that the search engine's spiders find so using different methods of search engine marketing and using different percentages of search engine optimization is a good idea. If you do several different types of search engine marketing and utilize more than one kind of search engine optimization tool then it's more likely that a search engine spider will find your web page and assign it a higher weight or rank.

One of the ways that search engine spiders determine the weight or rank of a particular web page is to index the number of times that a particular word or key phrase appears on a site. The search engine spider will assign a weight or rank to the web page based on how many times that word or key phrase appears within the web page. This is a very common method of assigning rank to web pages that is used by a lot of the most popular search engines so it's important to use search engine marketing and search engine optimization to make sure that those search engine spiders give your site a high ranking or weight.

Another way that search engine spiders assign a weight or rank to a web page is to take note of where in the web page a particular keyword or key phrase is located. For search engines that use this kind of ranking system just using standard search engine marketing or traditional search engine optimization techniques might not be enough to get your website noticed by the search engine spiders. In order to draw the spiders of search engines that rank web pages based on the location of the keyword or key phrase on the page it's necessary to use those words to tag your page. Tagging a page is putting that particular keyword or key phrase in the meta tags of your site, using them in the heading or home page of your site and using those words or phrases systematically through the rest of the site. If you think of your website as a tree in order to get the attention of spiders from the search engines that use this type of ranking system you have to have a particular key word or key phrase on every branch of the tree in order to get a higher ranking.

Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info on Search Engine Optimization.

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