How does it work?
Ads for your business appear in search results on Yahoo! and other popular web sites.
1.You create an ad to appear in search results.
- You choose keywords related to the products or services your business sells.
- You write a text ad to promote your business in search results.
- You decide the maximum amount you want to pay each time your ad is clicked.
2. Interested customers search for what you sell.
- When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
- Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.
3. When customers click your ad, they go to your web site.
- You pay only when your ad is clicked in search results—not every time it is displayed.
- The amount you pay is based on the maximum cost-per-click you specified.
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