Monday, May 26, 2008

Website Optimization New York - Generate Higher Traffic

Internet is probably the best medium to reach out to a huge section of users and for this reason only, it has also gained the popularity with the concept of promotion and advertising. Nowadays, almost every firm and organization is making efforts in conducting a qualitative promotion for their services and products, through the intelligent use of Internet facilities, but unfortunately very few can actually accomplish this task. Therefore, it is advisable to seek the assistance of a qualified and experienced hand, when it comes to publicizing your product through the medium of Internet, as only appropriate website optimization can serve a client with the benefit of remarkably effective promotion. Hence, if you also wish to get a good ranking on all the popular search engines, then immediately opt for the very qualitative website optimization in New York.

Numerous providers of website optimization New York are surviving in the market and all claim to offer best of their services, which will leave no stone unturned in gathering the biggest number of visitors. However, to select the perfect service provider is ultimately your decision and thus, to ensure the best, you must have good information about the concept and work strategy of a proper website optimization program. Website optimization services actually accomplish the job of making your website popular among the people, who would be interested in purchasing your products and services. They basically control and manage the traffic to your website and thus, allow your website to secure the top position on all the leading search engines. An efficient website optimization New York service provider can manage to draw heavy traffic to your website.

The main main advantage of taking services from the New York based website optimization company is the surety of receiving quality work and assistance at affordable rates. Their charges are highly reasonable and affordable for many of us. In fact, they have special economic schemes and programs for budding and fresh entrepreneurs also, who wish to have good promotion but lack sufficient monetary resources. Hence, nobody has to loiter around the market in search of a competent set of online promotion services, as you now know the absolute destination.

Nowadays, website optimization in New York is not just limited to the standard facilities of good and informative content, captivating captions and enticing profiles. In fact, many new techniques have been discovered and are efficiently incorporated in the mechanism to bring more and more number of visitors to the websites of the clients. One such amazing technique is thematic website optimization. It is basically a blend of keyword analysis and linguistic theme approach, that will surely optimize a website thoroughly by offering search engine experts an absolute signal of keyword relevance and therefore, giving the best search engine result placement. Another kind of such recent advancement in the field of website optimization is linguistic theme approach, which in turn is a way to create keyword listings. All these tools will help the customers and potential clients in spotting your website easily in the extensive and convoluted network of countless websites.

Steve Waganer has specialization in web marketing. He is expert in SEO New York, search engine marketing firm, website optimization New York.To get the SEO tips from search engine marketing firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com


By Steve Waganer

Article Source: http://EzineArticles.com/?expert=Steve_Waganer
http://EzineArticles.com/?Website-Optimization-New-York---Generate-Higher-Traffic&id=1194484

Search Engines Optimization

Tuesday, May 20, 2008

Sales and Marketing 12 Top Tips

1 - You can generate your sales leads through the free subscription on your website.

2 - It's essential that business blogs are written in inviting tones that welcome customers rather than turn them off. Avoid corporate rhetoric and jargon in your business blog.

3 - A cheap price does not necessarily mean more sales coming in.

4 - Get involved in the dialogue with your customers be it from your blogs, social networks, from what you read, surveys or FGDs.

5 - Knowing your product life cycle and by keeping records of customer feedback will facilitate your marketing decisions.

6 - Let staff know about your corporate goals as well as short and long term plans.

7 - Blogging can educate the market about your products and services and increase your sales.

8 - Build blogs that mirror your business and personality.

9 - Always have a subscription button in your website.

10 - Be on constant look out for you to improve your product before your competitors would. The trick here is to be always ahead of the competition. Being able to think of grand, new ideas first gives you a big cut on the market share.

11 - Having more than one domain name pointing to one website will increase your ranking.

12 - Increase your network unbelievably. Social networks give you an overwhelming audience.

Author Resource:-> James Pitt ( www.james-pitt.com ) helps people use technology and build relationships to make sales. He helps build and implement marketing and sales strategies which are 80% cheaper and 100% more effective.

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Increase Your Sale by Generating Traffic To Your Site

Saturday, May 17, 2008

Why You Need an Article Marketing Strategy Before Posting a Single Article Online

First, Define your Bulls Eye
If you’re going to write and post articles on the Internet, be unambiguous about what you expect them to accomplish. Don’t start writing just yet. Think beyond the mechanics of writing an article or deciding where to post it.

It’s one thing to spin out an article or two. It’s quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together - online and off.

Your Strategy Clarifies:
- Who you’re trying to reach - How to find them
- What you want them to do next (does your website support that aim?)
- Your primary goal and message
- How articles (with particular titles and keywords) mesh with your other marketing

Article marketing is nothing more than a way to get information (not advertising) broadly distributed on the Internet. It can’t compensate for a muddled or dull message. And it won’t build your site traffic unless it connects to readers in an interesting way.

Write Articles that Trumpet a Unique Business Message
A frequent business error is treating each customer- attracting activity as though it stands alone. Yet each method works better when echoing a common message that links to the others.

To quote Roy Williams, the Wizard of Ads,
http://www.wizardofads.com "It’s hard to tell a powerful story badly. But it’s easy to tell a weak story well. I’ve never seen a business fail because they were "reaching the wrong people." But I’ve seen thousands fail because they were saying the wrong thing... It’s amazing how many people become the "right people" when you’re saying the right thing. Believe it or not, it’s advertising third, customer delight second, strategy always first."

Maximize your Customer-Attracting Methods
Last year I wrote an ebook showing how to make the business website and Yellow Page ad work together to bring new customers. It made the point that each promotional method has its own strengths, and reaches different groups http://www.yellowpagesage.com/smarts.html By them working together, each approach does a more persuasive job.

As an example, the directory ad should display a website address. A recent study found that over 60% of people surveyed only call Yellow Page ads that show a website (even if they don’t intend to visit it). Besides, the website lets the business provide information that won’t fit within the dimensions of an ad.

A single approach can’t cover all your bases. The same applies to article marketing.

Article Marketing Strengths
- Ability to deliver an interesting "sample" of your expertise
- Long enough to be informative (600-800 words)
- Reaches and speaks to tightly focused interest groups
- Quickly delivers the message throughout the Internet
- Long shelf life - some websites keep articles posted for years
- Builds on the keywords that your website uses
- Incoming-links from websites that post your articles

Plan More than One Article at a Time
You can’t develop much momentum with one article. That’s like shooting a gun with a single bullet, or a PPC (pay-per- click) campaign for just one term. The odds of hitting your mark aren’t too good. Several articles written to reinforce each other generate more mileage. As you get more articles out there, people start paying attention, and you can target more keywords. Repeated publications develop a personality that readers recognize.

Plan a number of titles in advance, with a theme building from one to the next. Keep each one tightly focused, but related to the others. In that way, you develop the in-depth "voice" of an expert. And your information won’t lapse into ho-hum generalities. Write first-rate articles when you rely on the extensive free resources http://www.promotewitharticles.com at Article Marketing Academy.

Try writing some in a series (like, Part 1 of 3 parts) to build anticipation for future segments. Also, your message won’t be confined to the 600 to 800 word article limit. Since each article in the series resides on your website, readers needn’t wait to read them all (giving them an incentive to visit your site). Later, the whole series can be offered as a special report or ebook (once related material is added).

Write with your keywords in mind.
Maintain your primary message, with a different twist for parallel niches. Go to the extra effort to say something new. That’s easy when you provide stories, examples, case studies from your own experience. As you dish out practical assistance in your
articles, readers will be eagerly watching for your next ones.
© Lynella Grant, 2005

Part 2 includes posting articles, writing to please the
search engines, and ways to re-use articles. Part 2 of 2,
http://www.promotewitharticles.com/strategy102.html


About the author:
--Dr. Lynella Grant http://www.promotewitharticles.com- Article Marketing Academy - Promote yourself, business, website, or book with articles posted online.
Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html(719) 395-9450



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Search Engines Optimization at http://www.topranksecret.com

Friday, May 2, 2008

Getting A Solid Internet Marketing Foundation

As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple.

Of all of the chores involved in building your business, marketing is usually the most critical. Poor marketing is also the reason so many businesses fail. You need to learn to properly market your business or hire someone else to do it for you. I'll give you a few recommended resources to help jumpstart your education in a minute.

A second extremely important skill that goes hand-in-hand with marketing is generating publicity. You can have the greatest product in the world, but if no one knows about it, it may as well not exist. If no one knows about you, then you won't make any sales!

Let's look at generating publicity first...

Publicity can take many forms, and they often overlaps what many would define as marketing. For today, I want you to focus on the most effective, and often cheapest, publicity. In fact, this great publicity is often free. What we're talking about here is publicity generated by getting the media and others talking about you and your business. We're talking about the publicity typically generated through tools such as press releases and doing media interviews.

Why is the above type of publicity so powerful? It's so powerful because people believe what others say about you MORE than they believe what you say about yourself. So when you can get magazines, newspapers, television and radio personalities, and even online ezines talking about you, those hearing this buzz believe it more and are therefore more likely to go check you out.

A second reason this type of publicity is so powerful is because you can literally generate millions of dollars in free publicity if you know what you are doing. You may not be able to afford a full-page ad in a major magazine or newspaper. However, let the right person know about your story and that same publication will be all to happy to tell the world about you... and give them your website url and/or your toll-free phone number.

Learning to get media attention is not hard. To make it even easier, I've arranged for my friend, Annie Jennings, who runs a top PR agency, to help you a little. Her site is at:
http://www.anniejenningspr.com/teleseminars.htm

I gave you the above url because it is the page where she tells you of upcoming telesemianrs she's hosting on various promotion and sales-related topics. These teleseminars are all free.

While at Annie's site, sign up for other goodies she offers including courses in generating press releases, creating a platform, getting on top radio shows, etc. She'll give you all types of freebies like audiotapes and coffee cups. When I first met her, and she sent me an intro package, it felt like Christmas.

So we'll let Annie turn you into a "media darling." Then you can focus on learning marketing. This is where most online business people should probably spend 80% of their time - not on all of the busywork that you can get someone else to do. The highest and best use of your time is probably in marketing your business, not making webpage updates, writing or even creating products. You can get freelancers to do this for you very inexpensively at places like Elance.com

Marketing is nothing more than communicating the benefits of your products or services effectively to your ideal customer. It all hinges upon effective communications, and your communications can be greatly improved if you understand how and why we interact the way we do with each other. To get a firm grasp on that topic I recommend that you read the book, "Influence, The Psychology of Persuassion," by Dr. Robert Cialdini.

You'll never be the same after you've read and digest this book. If you're like me you'll find yourself reading it over and over! You can find this book at online bookstores.

Another solid book on marketing is Jay Abraham's "Mr. X" book. This 376 page book distills several decades of the marketing know-how of Jay Abraham. The full title of the book is "Money-Making Secrets of Marketing Genius Jay Abraham And Other Marketing Wizards - A No-Nonsense Guide To Great Wealth and a Personal Fortune." This book is so good that you could devote six month just to studying the one book, and you'd understand more about marketing than 95% of your competitors.

This book is marketed by the Abraham Marketing Group, but Internet marketers working with the group run specials from time to time. Just watch your email for one of these specials.

A course that I recommend that isn't just on marketing but on developing the proper mindset is by Dr. Robert Anthony. It's called "Know How To Be Rich." In order to run a really successful business, you need to properly train your mind. Many people actually need to give themselves permission to be successful. Dr. Anthony's course was a big "A-ha" for me and many of my clients.
You can find it at: http://TheInternetLifestyle.com

You'll notice that none of the resources just recommended were specifically Internet-marketing-only resources. That's because internet marketing is just an offshoot of marketing, and most of the principles are the same. Most Internet marketers who are struggling, don't have a good grasp of the over-riding basic marketing principles. That's what the above resources will provide.

Two Internet marketing resources I will recommend are a private membership site I've set up, and a course on how to generate website traffic. You can find my site at:
http://TheRealSecrets.com The webpage does a great job of explaining why you need to be a member :-)

Without website traffic, your website basically has the same results as a billboard on a highway that no one travels. It produces no results because no one sees it. So you do need to learn how to generate traffic. For that I recommend the very indepth, crash course offered by John Reese's Traffic Secrets. I've personally gone through the 13 CD's and DVD ROM's, and 3 manuals - TWICE.

You can check out this course at:
http://TrafficSecretsByJohnReese.com
It's a little expensive, but well worth it if you USE what he teaches. If you aren't going to use it, then you should save your money.

If you work your way through the above resources you'll be well on your way to building a massively successful online business. None of these resources are something you give a quick glance and then the magic happens. They all require effort. Put in the effort now and you'll have a very solid foundation upon which to build your Internet marketing business. By understand basic marketing, and then how the internet differs, you'll possess some very powerful, rarely mastered knowledge.

About the author:


Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at:
http://ProfitMagician.com


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